Privacy Policy

Who we are

Our website address is:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

When you use a contact form on our site to reach out to us, we collect the information you provide, such as your name, email address, and any message you submit. This information is necessary for us to respond to your inquiry and provide assistance. We do not use the information submitted through contact forms for marketing purposes unless explicitly consented to by the user. We retain contact form submissions for a certain period for customer service purposes, but we do not use the information submitted through them for marketing purposes.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We utilize analytics tools to better understand how visitors interact with our website. These tools may collect various types of data, including but not limited to, IP addresses, browser types, internet service providers, referring/exit pages, operating systems, date/time stamps, and clickstream data. This information is used to analyze trends, administer the site, track user movements around the site, and gather demographic information. It helps us improve our website’s functionality, optimize user experience, and tailor our content to better meet the needs of our visitors.

The data collected through analytics tools is aggregated and anonymized, and it does not personally identify individual users. We do not merge personally identifiable information with non-personally identifiable information collected through analytics tools. Additionally, we do not share this information with third parties for marketing or advertising purposes.

By using our website, you consent to the processing of data about you by analytics tools in the manner and for the purposes set out above.

Who we share your data with

We do not sell, trade, or otherwise transfer your personal information to outside parties unless we provide you with advance notice or obtain your consent. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service. Additionally, certain information collected through analytics tools, as described in the Analytics section, may be stored or processed by third-party service providers located outside of your country or the country where this website is hosted. These service providers may have servers located in various countries, including countries outside of the European Economic Area (EEA).

Please note that when your personal data is transferred to these third-party service providers, we take steps to ensure that appropriate safeguards are in place to protect your information in accordance with applicable data protection laws. By using our website and providing us with your information, you consent to the transfer of your data to these third-party service providers as described herein.

Your contact information

If you have any questions, concerns, or inquiries regarding this privacy policy or the handling of your personal information, please feel free to contact us using the contact information provided on our website. We are committed to addressing and resolving any concerns you may have about your privacy and data security.

Additional information

How we protect your data

We take the security of your personal information seriously and have implemented appropriate technical and organizational measures to protect it from unauthorized access, disclosure, alteration, or destruction. These measures include but are not limited to encryption, firewalls, secure socket layer (SSL) technology, regular security assessments, and access controls.

Despite our best efforts, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We encourage you to take steps to protect yourself, such as using strong passwords and keeping your login credentials confidential.

What data breach procedures we have in place

In the event of a data breach or suspected data breach, we have established procedures to promptly assess the situation, mitigate risks, and take appropriate action in accordance with applicable laws and regulations. Our data breach response plan includes:


  1. Immediate containment: We will take immediate steps to contain the breach and prevent further unauthorized access or disclosure of personal information.


  1. Investigation: We will conduct a thorough investigation to determine the scope and impact of the breach, including identifying the affected individuals and the types of information compromised.


  1. Notification: If required by law or deemed necessary to protect your rights and interests, we will notify affected individuals and relevant authorities about the breach in a timely manner. Notifications will include information about the nature of the breach, the types of information affected, and any steps individuals can take to protect themselves.


  1. Remediation: We will take appropriate measures to remediate the breach, such as enhancing security controls, updating policies and procedures, and providing additional training to staff members.


  1. Communication: Throughout the breach response process, we will maintain open communication with affected individuals, regulatory authorities, and other relevant stakeholders to ensure transparency and accountability.

What third parties we receive data from

We may receive data from third-party service providers, including but not limited to analytics providers, advertising partners, and social media platforms. These third parties may collect information about your interactions with our website, such as your IP address, browser type, pages visited, and time spent on our site. We may use this information to analyze trends, improve our website’s functionality, and tailor our content to better meet your needs.


Additionally, we may receive data from third-party integrations or plugins used on our website, such as social media widgets or embedded content from other websites. These third parties may collect information about your interactions with their content, and their privacy practices are governed by their respective privacy policies.


We do not control the data collection practices of these third parties, and their use of your information is subject to their own privacy policies. We encourage you to review the privacy policies of these third parties to understand how they collect, use, and disclose your information.

What automated decision making and/or profiling we do with user data

We do not engage in automated decision-making processes or profiling based solely on user data collected through our website. However, we may use automated tools, such as analytics software, to analyze user interactions with our website and improve our services based on aggregated data. These automated processes do not result in decisions that significantly affect individuals’ rights, freedoms, or interests.

Industry regulatory disclosure requirements

As an HVAC company based in Amarillo, TX, we are committed to complying with all relevant state and federal privacy laws and regulations. While there are no specific industry regulatory requirements applicable to HVAC services in this region, we adhere to the following:


  1. Texas Privacy Protection Act: We comply with the provisions outlined in the Texas Privacy Protection Act, which governs the collection, use, and protection of personal information of Texas residents.


  1. COPPA Compliance: Although our services are not directed towards children under the age of 13, we take precautions to ensure that we do not knowingly collect personal information from children in accordance with COPPA regulations.


  1. Data Protection: We implement appropriate technical and organizational measures to protect the personal information of our customers and website visitors from unauthorized access, disclosure, alteration, or destruction.


  1. Transparency: We are committed to providing transparency regarding our data collection practices, including the types of information we collect, how we use it, and with whom we share it, as outlined in our privacy policy.
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